Chairs: Rodrigo Portugal, Halliburton; Robinson Luiz Souza Garcia, Petrobras

There are multiple opportunities to harness the power of Digital and AI—including Generative AI—across the Oil & Gas value chain. A holistic digital transformation journey requires not only adopting emerging technologies, but also extracting tangible value from them. This session explores how AI, predictive analytics, and generative models are being applied to unlock efficiencies, optimize complex processes, and support faster, more informed decision-making. We will highlight success stories from the field, introduce key concepts, and openly discuss the technical, cultural, and operational challenges that come with scaling these innovations. Attendees will gain practical insights into what it takes to turn AI potential into real-world impact—and how to position their organizations at the forefront of this digital shift.