AI and machine learning have shown immense promise in the oil and gas industry, from seismic interpretation to equipment failure prediction. Yet, many solutions remain stuck in proof-of-concept phases. This panel will explore the barriers to scaling AI across complex operations, including data quality, change management, integration with legacy systems, and talent gaps. Industry leaders and technology experts will share lessons learned, success stories, and the organisational strategies needed to move from isolated pilots to enterprise-wide adoption.